As an entrepreneur and investor I always find inspiration in things around me. Next to this I love it when other entrepreneurs and companies inspire me into new models & thinking. I think On (next to what Hoka has done with making the trail runningshoe mainstream) is showing the way here on two different innovations/models:
- recycling of shoes and material
- build a sound and good recurrent business model around it
For now I think the model is stil a little bit pricey for the average customer, but as with all new models, prices will come done over time when gaining economies of scale.
